Posts belonging to Category Marketing And Branding
Posted by Cynthia Barbour
- ISBN13: 9780787998325
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Making accountable marketing decisions to improve the efficiency of spending
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing a
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List Price: $ 39.95
Price: $ 19.80
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Categories: Marketing And Branding
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Tags: Accountability, Chris Halsall, Driving, guide, Imperative, Investments, List Price, Marketing, Rating, Returns, Superior
Posted by Cynthia Barbour
Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can
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(out of 2 reviews)
List Price: $ 29.95
Price: $ 14.96
Categories: Marketing And Branding
| Tags: 50Plus, AgeNeutral, Branding, Comes, Dick Stroud, Future, List Price, Market, Marketing, Rating, Strategies.
Posted by Cynthia Barbour
- ISBN13: 9780470823668
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo–the focus of John Davis’ interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship.
Glenn Hubbard
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List Price: $ 38.00
Price: $ 19.99
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Categories: Marketing And Branding
| Tags: Brands, Builds, Effect, Games, Glenn Hubbard, John Davis, List Price, Marketing, Olympic, Rating, sports, strong
