Marketing Classics: A Selection of Influential Articles
Marketing Classics: A Selection of Influential Articles
This 25th-anniversary-edition of “Marketing Classics” represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds li
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(out of 2 reviews)
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Tags: Articles, Classics, Influential, Marketing, Selection
Review by Peter Johnson for Marketing Classics: A Selection of Influential Articles
Rating:
All business managers should read this book so as not to reinvent the marketing wheel. Great, classic marketing insights.
Review by Fabio Gordon for Marketing Classics: A Selection of Influential Articles
Rating:
This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic “Marketing Myopia “.