The Best Free Internet Marketing Tools
Online marketers need to rely on more than their own skills if they want to get ahead. They'll also need to use a variety of different tools. The right tools can help marketers to analyze their strategies, gather the information they need, and build more effective campaigns going forward.
With that said, not every marketer has an unlimited budget to work with. Because of this, it's important for marketers to find free and low cost tools they can rely on.
The internet marketing tools listed below are all completely free to use. In addition, most of these tools should be invaluable to the average marketer.
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2. Google Alerts
If you want to keep track of what people are saying about your brand, or learn what people are saying about your competitors, you'll want to set up a few Google Alerts. Alerts are very easy to set up, and won't cost you a thing.
When you can keep track of what people are saying about you, it'll be far easier for you to control the narrative around your brand. Google Alerts will allow you to stay aware of any challenges that might be facing you in the future.
3. Google Analytics
Every marketer needs strong, accurate data. Google Analytics is able to provide that in spades. It can provide people with data on all sorts of things, from how many people are visiting a site to how they are interacting with it once they get their.
Marketers should set up analytics whenever they can. From there, they should analyze that data and determine what their next step should be.
4. Google Keyword Planner
Choosing the right keywords is one of the biggest challenges associate with SEO. Thankfully, the Google Keyword Planner tool makes this process a lot simpler.
With this tool, marketers can find out what people are using Google to search for. They can also see which keywords have less competition. From there, marketers can work to create content that will be able to attract attention and draw in a lot of search traffic for their site.
5. The Moz Toolbar
While keywords are important, they aren't the only aspect of SEO marketers need to focus on. It's also important for marketers to analyze the effectiveness of their on-page SEO.
The Moz toolbar will look at any page and provide a basic analysis. It helps marketers figure out the little details, like whether or not a header needs to be re-sized. Marketers should use it every time they change their site's design.
Social media is big these days, and marketers need to find a way to keep up with it. Hootsuite will allow a person to schedule tweets, Facebook posts, and more.
Although there are a lot of social media management tools out there, few offer as much as Hootsuite does for free. In addition, the paid version of Hootsuite will provide marketers with even more functionality.
7. Majestic SEO
Backlinks are another important component of SEO. The Majestic SEO tool will allow marketers to analyze their backlinks so that they can figure out what they should be doing differently. Marketers can also use this tool to analyze their competitors.
Influencers are playing a big role on marketers these days. A single tweet or Instagram post from the right influencer can provide a much better return on investment than an advertisement can.
Klout will help marketers to figure out which influencers they should be working with. It lets them see which people are able to consistently deliver results.
9. Similar Web
If you want to compare the audience of your sites to the audience of your competitors, one of the best tools around is Similar Web. This benchmarking tool is completely free to use, and it can provide marketers with all kinds of useful data.
Marketers don't have to spend in order to get access to great tools. Some of the best internet marketing tools are completely free. You don't have to spend a lot of money in order to be an effective marketer. If you're smart, you'll be able to do a lot without having to spend much money at all.
To Your Success